Nonprofit organizations should have thoughtful, intentional systems for general communications, marketing and media relations in order to promote and advance mission achievement. Internal communications help to motivate, inform, and counsel employees and volunteers of nonprofits and to set the stage for external communications. External communication helps to attract and retail constituents and to raise public consciousness, understanding, and commitment to the organization. Working with the media is a necessary part of effectively communicating an organization’s mission to the general public, donors, volunteers and policymakers. A brand guide is your rulebook, the essential go to reference when trying to figure out … Continue reading Communication