Nonprofit organizations play an important societal role in serving as the vehicles by which philanthropy occurs. Nonprofits act as the intermediaries between donors and beneficiaries and have ethical obligations to ensure proper handling of funds to carry out their missions. Nonprofit fundraising should be conducted according to the highest ethical standards with regard to solicitation, acceptance, recording, reporting, and use of funds. Nonprofits should adopt clear policies for fundraising activities to ensure responsible use of funds for designated purposes and open, transparent communication with donors and other constituents.
Association of Fundraising Professional members, both individual and business, embrace certain values that they strive to uphold in performing their responsibilities for generating philanthropic support.
Major gifts are essential to long-term sustainability of most nonprofits. Yet, it can be easy to spend all our time focused on the “pitch” to major donors while neglecting a primary way to solicit and keep those donors; by listening to what they have to say. Read the following article by Gail Perry on how to improve your listening skills when it comes to major donors.
Nonprofits often work so hard to get donors to make an initial gift that taking the time to “thank them” later can often become an afterthought. It is also valuable to know that the manner in which you thank them can make a big difference for your future donations. Check out the results of a recent study from the NonProfit Times on thanking donors by phone, card, or not at all.
It is widely published that 60% of new donors to a nonprofit don’t continue to give the following year. Check out this article by Nick Small on 5 ways you can prevent becoming a part of this statistic.
Fundraising is an art and the skills needed to be successful at it take time to develop. Check out this short article by Marc Koenig with some solid advice on how to make your next “Ask” as beneficial as possible.
Gift charts or gift pyramids are a simple tool to demonstrate whether a certain number of prospects making gifts as certain specific levels will achieve our financial goal. Gift charts can test the feasibility of a project, and they can test the adequacy of our fundraising strategies.